Keywords
Picking the Right Keywords: Spend Less and Make More Sales
Picking the right keywords is integral for getting the most visitors to your website. Keywords can also make or break you in terms of sales. It is important not to make the mistake of thinking that the most highly searched keyword terms are the way to go when it comes to getting visitors. With so much competition, your site is less likely to appear where you want it to appear — at the top of the first page of the search engine results.
If you choose to purchase those keywords, the cost can be astronomical! Following we’ll discuss how to choose keyword phrases that cost less and incorporate them into your web content for the best chances of getting your site seen and your products noticed and sold. You can make your website shine without going broke simply by picking the right keywords.
Picking the Right Keywords: Pay per Click
When you purchase pay per click ads in search engines and related services, you are essentially buying keyword phrases. Picking the right keywords is even more important when they are a financial expense.
The most popular keyword phrases are also the most expensive. Instead of spending thousands a year trying to stay ahead of the competition with a few different phrases, purchase targeted keywords that get fewer hits but are more likely to pull in real customers.
Picking the Right Keywords: Using Internet Marketing Tools
Wordtracker and Google AdWords keyword tools are two of the top tools for discovering the right keywords for your pages. Both of these applications are useful for submitting web page content for keyword suggestions or for typing in specific keywords to see how they rank in searches.
As mentioned before, the keywords that grab the most amounts of visits do not necessarily make the best choices. Targeted keywords that pull in a few hundred or thousand visitors are much more effective in terms of sales because those who find your site are looking for what you have to offer. Both Wordtracker and Google tools can give you great suggestions as well as tell you which phrases get the best results.
Example:
A site that sells educational products for children may use “educational videos for kids” as a keyword phrase for their video page rather than “education products for children”. Instead of getting thousands of people who may or may not be specifically interested in videos, most of the visitors to that page will find what they need. A keyword tool can give you even more ideas.
Of course, you can come up with phrases on your own but it is wise to try them out in keyword tools and/or search engines before applying them to your website and pay per click campaigns.
Picking the Right Keywords: Using the Search Engines
Internet search is another great way to find the phrases that will get more targeted traffic. Type each phrase into a search engine and look closely at the results. Search engines such as Google and Yahoo will highlight the words you used in the results. The first page is what matters here. Visit the first few sites you find in the search engine results.
How many times were the phrases used in the content? How relevant is the phrase to the product? If you can do it better, then by all means, do so! Once you have applied keyword SEO to your site remember to keep an eye on your rankings and update your site on a regular basis. As far as PPC campaigns go, if you find you are constantly having to increase your bids on keywords, go back to the tools and find new suggestions.
Picking the Right Keywords: Incorporating Phrases into Web Content
SEO writing is the process of building content around keywords. After you have come up with the phrase or phrases you will use, use them as the topic of your page. Once you have chosen the keyword phrases for each page, use them in the content as well as the Meta tags: keywords, title, and description. Name your file accordingly as well (https://inspriationmarketing.ca/picking-the-right-keywords/)
Picking the Right Keywords: A Note about Latent Semantic Indexing
Picking the right keywords depends on more than just a phrase or two. Latent semantic indexing or “LSI” is what search engines use to pick out words that are related to search terms. They can be as trivial as “keyword” instead of “keywords” or as synonymous as “cleaning” instead of “washing” and if you use LSI in your content as well as primary keywords, you will have a much better chance of appearing at the top in search engine results.
Utilize every tool you have for picking the right keyword phrases. Common sense, internet tools and online research will go a long way in picking the right keywords for making the most profit whether you are paying for the visits or relying on indexing.
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